Cinemagic, Save Your Cinema!


In an effort to ask the public for support, Cinemagic has begun today a “Save Your Cinema” campaign.

“We’re calling on the public to help get their local movie theater back on its feet. We opened two weeks ago to a modest, but loyal group of movie goers and we’re so thrilled for their support. But we need more community support if we’re going to make it through this reopening phase,” said Zachary Adam, Marketing Director. “We want to be here for the public when the big fall movies roll out, so we’re trying anything we can to engage the public until then. Starting with leftover Mulan concessions inventory, purchased before the pandemic, and before Disney pulled the movie from theaters and instead releasing it exclusively to their streaming service.”

The promotion reads: Before the pandemic and Disney took Mulan from us, Cinemagic bought Mulan promotional popcorn tubs and cups. Now your local theater is hurting and in dire need of your support. Stop by any Cinemagic theater and purchase a Mulan commemorative full of popcorn or drink while supplies last. Support your cinema.

During our first two weeks being open, would-be patrons of our locations without reservations have expressed social distancing concerns by phone. Cinemagic is enforcing social distancing practices, keeping six feet of separation between groups. To better aid our patrons and would-be patrons with social distancing concerns Cinemagic theaters is finalizing changes to offer reserved seating at all locations. Portsmouth, NH; Sturbridge, MA and Salisbury MA are the only Cinemagic locations that do not already utilize reservation systems. The Massachusetts locations are currently closed, but upon the eventual reopening date will utilize reservation systems. The Portsmouth theater, located at 2454 Lafayette Road Portsmouth, NH, is currently open to the public and should activate the reservation system as early as next week.

“We are making every effort to follow state and CDC guidelines to provide a safe and clean movie going experience to ensure that all concerns are being met. We hope that the communities we are a part of will come show their support for our efforts.”


About Cinemagic Stadium Theaters
Cinemagic Stadium Theaters, a Zyacorp company, is a family-owned and operated regional theater chain that was founded in 1998. Serving communities in 3 states with 8 locations and 91 screens, Cinemagic provides patrons an array of amenities; IMAX, luxury seating, sensory & family friendly screenings, 3D and alternative content. Cinemagic is home to the only IMAX® locations in New Hampshire and Maine, at the Hooksett, NH and Saco, ME locations. Cinemagic theaters are also located in Portsmouth, NH; Merrimack, NH; South Portland, ME; Westbrook, ME; Salisbury, MA and Sturbridge, MA. For more information on Cinemagic download the free app available on the Apple and Google Play App stores or online at

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